So you're thinking about buying a ring.
It's a big step, but no doubt one you've thought about. You have thought about it, right? Not just the "spending the rest of your life with someone" part, but the how to propose part.
Think about this: A recent survey indicated that 85% of women were "disappointed" with their proposal.
Ouch! What a shock! Since you only get one shot, we will help set the strategy. Think of it as your playbook.
Qualities such as your and your fiancee's activity level matter in choosing the right ring. Personal style matters, too. Here are some considerations:
Finger Size: If you ask anyone -- sister, mother, best friend, your fiancee's ring size, she will know that you are shopping for a ring in exactly 2.2 seconds. If you want it to be a surprise, try a trick play. Slip one of her rings on her finger before coming to see us. Remember the spot where it gets stuck (or mark it with a pen). Or sneak one of her rings in for us to size.
Platinum: This prestigious and rare metal is dense, heavy and durable. It fits an active style where a sense of class and elegance are desired. Platinum is a naturally white metal that will never tarnish or discolor, and is also hypo allergenic.
Gold: Gold is the traditional metal for wedding rings and a naturally yellow metal. The percentage of gold in a ring is measured by "karats." Pure gold is 24 karat gold and since gold is a relatively soft metal, it will be alloyed with other metals to create a more durable and harder substance for making rings. 14 karat is 58.5% gold and 18 karat is 75% gold. White gold is simply yellow gold alloyed to appear white, and then plated with rhodium to achieve a bright, white finish on a white gold ring. In time, the plating will wear down and will need re-plating.
Palladium: Palladium has recently experienced renewed interest as a metal for wedding rings, largely due to it's purity, natural white color, and affordable pricing. Palladium is a platinum-group metal and will be comfortably light, weighing about the same as gold but about half as much as platinum, yet still strong and durable. Palladium may not be available through all manufacturers and designers.
Most engagement ring center stones fall into nine shapes:
1. Round Brilliant -- this is the most popular, and is cut for maximum sparkle.
2. Princess -- the most popular square cut diamond, looking for ideal sparkle ask about our Firemark Square cut.
3. Emerald -- a very traditional cut with old world charm.
4. Asscher -- with perfectly parallel step-cut facets, it's like looking in a hall of mirrors.
5. Marquise -- a look that is resurfacing especially when set East to West on the finger.
6. Oval -- a perfect shape for a traditionalist that wants something other than a round.
7. Radiant -- basically a princess cut with cut corners.
8. Pear -- teardrop shaped, has a great deal of sparkle when cut properly.
9. Heart -- the sentimental cut is sometimes hard to find.
10. Cushion -- shaped like a pillow "cushion" this shape is definitely trending upward.
The 4 C's of Diamond Grading (and the secret 5th C)
Diamond Experts use these four quality characteristics when grading diamonds, you can use them too.
Carat -- Carat refers to weight. Larger diamonds are more rare, and therefore more valuable. However, two diamond with the same carat weight can vary greatly in value, depending on the color, clarity and most importantly, the cut.
Cut -- A well cut diamond sparkles, a lot. That's because a well cut diamond reflects and refracts light better than one not cut as well. Just as it increase sparkle, an ideal cut diamond sets the benchmark in price. All other cuts grades are compared against it. Who wants a diamond that doesn't sparkle?
Color --Diamonds can be any color but the most desired are white (or colorless). A diamond's beauty and value usually increase dramatically the more colorless it is. The spectrum ranges from a light yellow to a total absence of color. However, there are naturally occurring colored diamonds, like pinks, blues, greens, etc. that are called fancy color diamonds and they are not measured on the same scale.
Created -- Clarity refers to the number of "inclusions" or "clarity characteristics" within the diamond. A "flawless" diamond - one that shows no imperfections under a 10-power magnification - is extremely rare.
The 5th C -- Confidence --Our goal is to offer you the most comfortable ring-buying atmosphere so you can make the most confident decision. We want you to ask questions and look at the various options so that when you find that diamond that speaks to you, you'll know it!
For The Fun-Loving!
Family and Friends Welcome!
Romancing The Stone:
The Music Man
PSA: Publicly Seen Announcement
World Wide Web Romeo
We hope you liked these proposal ideas. We'll try to post up more as we think of them or as our newly engaged customers share their proposal ideas with us.
©2010 Fruchtman Marketing produced for Peter & Co. Jewelers